Liverpool commercial giant and the ambition to expand the Asian market
It is no coincidence that Liverpool dares to spend £ 300 million at the summer transfer window this year. Liverpool's revenue has grown in recent years. This summer trip is also an important step for Liverpool to dominate the vast market.
Overcoming MU, catching up Man City
According to data from Blinkfire Analytics, Liverpool has recorded 1.7 billion interactions on all social networking platforms last season, this figure exceeded the total interaction of the top 10 teams NFL and NBA combined. Particularly on the day when Arne Slot's team won the 2024/25 Premier League championship, they had up to 60 million interactions.
But it is only one of the many aspects showing how strong the activities of this club have developed in recent years. Over the past decade, Liverpool's commercial revenue has almost tripled.
The latest financial statements for the 2023/24 season noted a memorable milestone: trade revenue (£ 308 million) for the first time accounted for more than half of the total revenue (£ 614 million). This is also the first time in the Premier League era, Liverpool surpassed the great rival Man United (£ 303 million) on this revenue.
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