Man City has just reached an agreement that is said to be the most valuable auction contract in the Premier League history, after signing the extension of cooperation with the Puma sports brand – with a total value of up to £ 1 billion.
The new contract will allow Puma to continue to be the manufacturer of shirt for Man City for at least the next 10 years, with a value of £ 100 million per season – the highest number ever in the Premier League.
The cooperative relationship between Man City and Puma started from the 2019/20 season, when the two parties signed the original contract that lasted 10 years, worth £ 65 million/year.
That contract has now been extended to at least 2034/35 season. The increase in sponsorship value reflects the great success of Man City on the pitch as well as the record sales of the record in the last six seasons.
Ferran Soriano, CEO of City Football Group, said: “We shook hands with Puma with the ambition to challenge ourselves and overcome all expectations. In the last six seasons we did that – even more.
Puma has perfectly integrated into our organization, and we have created many historical moments together, connecting global fans. The extension today not only strengthens this relationship but also opens up a brighter future. “
Man City won the historic “treble” in the 2022/23 season in Puma costume, along with 4 consecutive Premier League championships. The Man City women's team also won both domestic cups, while the EDS (Elite Development Squad) has been crowned 4 times, and the U18 team has twice ascended to the FA Youth Cup.
The extension of the contract allows Man City and Puma to continue testing creative shirts – factors that have brought many successes. The 2022/23 season shirt is inspired by the legendary Colin Bell, and that year they also launched the Metaverse and partner.
Puma's subsidiary – Stichd – is currently the official retail partner of Man City, and has contributed to expanding the global store network, including: Man City Store at Manchester Arndale, the “Man City Challenge” experience area in Yas Mall (Abu Dhabi), and 4 -month Pop -ups lasting at Rockefeller (New York) in the summer of last summer.
Arthur Held, CEO of Puma, said: “The cooperation between Puma and Man City is a great success both in and on the pitch. The titles, the perfect presence for our high -performance products and commercial success – all beyond expectations.”
